a nordic distributor of Italian brands
We love two-wheel-adventures...
We love Italian design, quality and culture. All our brands are Italian legends in their own way.
European produced
We can't prevent parts from the East. But we seek to only distribute brands and parts produced mainly in Europe.
Used by professionals
Our brands and products are used by professionals in Worldtours in all cycling disciplines.
From parts to complete bikes
Our goal is to supply all riders with a complete range of our brands, clothing, parts and bikes.

Unique italian bike clothing
BKNSD (BikeInside) is an Italian brand that produces bike clothing in high quality.
Only non- toxic colors in all textile. The lining in merino whool is eco- friendly whool from the southern hills and mountains of Europe.
Discover the full collection
From mid- range to highend.
Smooth italian design and coloring, combined with up to date technology.
"Made in Milano" - is not just a slogan, it's the truth! All manufacturing, assambling, painting and turbine tests are done in own facilities in Milan.
Discover the full program
Old school and handmade
Handmade bikes from the hills of Padova Italy.
The brand of history a "leggenda dal 1972". The first brand to produce alloy bikes for the grand tours, and the first brand to mix carbon and alloy. Ride history, ride an Alan.
Discover the treasure
Exclusive wheels and spare parts
The brand behind quick release technology back in 1967.
Ursus produces some of the finest hubs and bearings on the World market, and are heavily represented in the Grand Worldtours.
Discover the full rangeWe believe in exclusive deals for our dealers
We stribe to market our brands through dedicated dealers. It's important for us that each dealer can offer their region something no competitor can. Each dealer exclusively own their region and consumers. We even share our profit from our brandstores with our dealers.